Category: Interior design, wayfinding, visual identity
Client: Moesgaard Museum
Located amid the hilly slopes of western Denmark, Moesgaard Museum lets its visitors explore history and experience the people of the past, present and future. With the rising of a new museum building, Henning Larsen Design has taken on the full interior design as means of visually communicating the museum’s identity and core values.
The interior design concept is derived from layers of earth that were excavated to uncover our cultural heritage. Digging down, these layers provide us with clues about who we once were and what the future might hold. Through dusty colours, wooden materials and concrete surfaces, guests will experience the museum like a journey through our Danish heritage.
As part of the final solution, a full line of fixed furniture for the café, shop, waiting areas, wardrobe and reception was designed. From brown leather cushions, woollen fabrics to oak surfaces, all furniture pieces play a role in the all-encompassing narrative.
In line with the interior design, a new visual identity was created based on the concept of archaeology. Like the delicate excavation of historic artefacts, the logotype is gradually uncovered. From photo style, logotypes and stationery elements to signs in- and outside the museum, all parts of the visual identity play a role in supporting the museum atmosphere, experience and future recollection.
Today, the new museum embodies the quintessence of a holistic museum experience. Through its use of visual themes, Moesgaard Museum tells a detailed story of authenticity.